The Sugar Plum Luncheon

The Sugar Plum Luncheon is Milwaukee’s premier holiday-themed event and auction. For 31 years, this holiday fundraising tradition has brought hundreds together in support of Children’s and the kids and families we serve. Participants will enjoy a silent auction, drawings and will learn about the impact Children’s has in our community.

In person and virtual presence at Westmoor Country Club

November 16

The Sugar Plum Luncheon

The Sugar Plum Luncheon™ is Milwaukee’s premier holiday-themed event and auction.

This Children’s Wisconsin tradition, now in its 32nd year, has brought thousands of people together and has raised over $2 million dollars for the kids and families in our community.

This year’s luncheon will once again include:

  • Unique and one-of-a-kind auction items
  • Elegantly curated gift baskets
  • Festive holiday experiences and drawings
  • An inspiring program and message from Children’s Wisconsin
  • WISN 12’s lovable meteorologist, Mark Baden as your host

This year you can join us for The Sugar Plum Luncheon™ in two ways, in-person at Westmoor Country Club or with our all-inclusive and intimate, in-home and online program, “Homespun Sugar Plum”. This exclusive package comes with the food, the drinks and the décor, so you can enjoy a festive gathering in your home.

Sugar Plum Luncheon

For questions about participating in or sponsoring this event, contact Leslie Dess at or (414) 266-6322.


Thank you to our marquee sponsor

MOVING & JUNK REMOVAL: Two Men and a Truck logo

Thank you to our presenting sponsor

Fotsch Family Foundation logo
Sullivan Family Foundation

Thank you to our supporting sponsor

Susie Gebhardt

A special thank you to our partners

Associated Bank logo  Milwaukee Business Journal logo   orion logo      

Mike & Mary Altschaefl, Fred & Kay Austermann, Kimberely Brown, Cole Family Charities, Karen Crivello, FAYE’s, Jeanne Herrle, Imagery Homes, Anthony & Monica Jennaro, Kesslers Diamonds, Brian Kilb, Landaas & Co., Drs. Rodney and Lana Kuenzi, West Bend Mutual Insurance